e-Commerce

Remove "perceived risk" and avoid losing business because of "no trust".

Three effective ways for any business... :    

  • Eliminate the risk with an unconditional money back guarantee.

  • Provide reassurance with testimonials from satisfied customers

  • Increase your credibility by allowing customers to communicate directly with you. For example, give them your direct phone number. You'll only get calls from serious prospects who want the reassurance of dealing with a real person.

Online Payment :    

Bank: Set-up fee, Lease, Monthly fee

  • Setup fee = $175 for new merchant accounts (charged only if your application is accepted), 

  • Monthly service fee = $45

  • Per transaction = 30 cents

  • A percentage = 2.5% to 5% depending on the credit card  used

Shopping Cart :    

Security :    

Thawte provides SSL (Secure Socket Layer) technology http://thawte.com/, so that the customer may enter their credit card information without worrying about security issues.

SSL technology = 40 bits = 240 = 2x2x2x2x2x2…. combinations!

Without an ink signature on the credit card purchase, the merchant has no recourse if customers claim not to have made the purchase

Methods

Address Verification System (AVS)  

if you are going to actually ship something out to your customer, AVS allows you to make sure that the person ordering, is REALLY the card holder and you will state that you "only ship to the billing address".  Avoids "charge backs" to your account by your bank. Too many charge backs put you in the "high risk" category.

Authentication engine to verify identity

Atlanta-based Equifax, one of the "big three'' credit reporting agencies, has signed a deal with Checkfree to use its authentication engine to verify identity.

After a potential Checkfree customer enters a name, address, birth date and Social Security number, Checkfree sends that information to Equifax, which uses it to pull up the person's credit report. Then Equifax sends back a set of multiple-choice questions, such as which bank financed the person's car loan, and how much their mortgage payment is.

Equifax says this is a secure way to quickly identify a person, rather than Checkfree's old way that requires the company to send a potential customer a key number back in the "world'' through the mail.
www.equifax.com/biz/solutions/fraud.shtml

Autorize.net

If you use Authorize.net check out their www.FraudScreen.net service.

Some possible e-commerce solutions :    

  1. Automated e-Commerce ShopCarts compatible with numerous Internet Credit Card processing services: no particular order

www.miva.com/products/merchant www.intershop.com/products/index.htm www.storefront.net www.ihtmlmerchant.com/creditcard.htm http://salescart.com

  1. e-Commerce Credit Card Merchant Services That MAY NOT Require Your Own Merchant Account:

www.internetsecure.com (international service) 
www.CCnow.com
(physical products only)
www.iBill.com (intangible products only)
www.digibuy.com
www.clickbank.com
www.ccslide.com
www.ifulfill.com

  1. e-Commerce Credit Card Merchant Services That MAY Require Your Own Internet Merchant Account:

www.meramakbankcard.com
www.clickbank.com
www.buyitonline.com

Five reasons to Use a Third Party Payment Solution :    

  1. Save Time

  2. Simplify Sales Taxes

  3. Customer Service

  4. Convenience versus cost

  5. Less than perfect Credit Rating

Northstar Solutions
www.nstarsolutions.com

iBILL.COM
The iBill service that is designed exclusively to make online sales of intangibles such as site access, content or services is called the iBill Reseller Subscription Sales.
www.ibill.com

CLICKBANK
ClickBank accounts are for businesses that deliver unique products or services over the Internet.
www.clickbank.com

Third Party Online store building tools :    

www.Vista.com
www.mycart.net

You'll find a comparison chart between MyCart.net and Yahoo store at: www.mycart.net/html/comparison.htm

http://store.yahoo.com
Yahoo, one of the best known brands on the net, has its own online store service which offers extremely easy setup and credit card processing through its partner, Bank One. Bank One charges

  • Setup fee = $175 for new merchant accounts (charged only if your application is accepted), 

  • Monthly service fee =$45

  • Per transaction = 30 cents

  • A percentage = 2.5% to 5% depending on the credit card  used

In addition there's $100 per month for Yahoo to sell up to 50 items through your Yahoo store.

www.AuctionWatch.com
AuctionWatch helps you sell your products through online auctions. 

www.magnashop.nl
www.microapp.com
Boutique sur le Web  
example :www.bague-fantaisie.fr.st 

www.freemerchant.com e-business (totally free)




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