Reference & Meta Tags

Definition of Algorithms :

http://foreverweb.com/proshop/kda/  

Tags and Links :    

Insert all META tags between the <head> </head> tags on your page

Most Search Engines use the Description tag to determine content.

<META name="title" content="Your First Complete Companion for Travel to France">

<META name="keywords" content="tourism,France,Paris,guide">

<META name="description" content="France Tourist Sites everyone visits">

How to insert Meta Tags in Frontpage :    

Format > Background > Custom

  • Under "User Variables" click on "add"

    1. "Name" type in : "title"    

    2. "Value" type in : "the actual title of the page"
      then click on "add" again

    3. "Name" type in : "description"    

    4. "Value" type in : "the actual description of the page"
      then click on "add" again

    5. "Name" type in : "keywords"

    6. "Value" type in : "the actual keywords for the page"
      then click on "add" again

Gateway Pages :    

Specially designed to rank high with a particular search engine for a particular keyword or phrase.

  • On that page, have an article or other information relating to specific subject (Paris)

  • DON'T try and target more than one keyword or phrase per page, your page must look "normal" to a visitor

Some or all of these are implemented:

  • The keyword is included in several key areas: the URL, the page TITLE, the <H>...</H> tags.

  • Keywords are included in the META keyword and description tags.

  • The page text is keyword dense.

  • You need repetition of the keyword or phrase; not too many times, but not too few either.

Find out what factors affect ranking in a given search engine.

Here's a very simple and helpful tip about keywords :

I looked at the top 5 or so sites listed under the keyword I was trying to show up under, I checked out their backwards links, and where appropriate I got every site that linked to them to link to me. I sent emails or submitted my site if it was a directory.

Keyword Density is one of the most important factors when it comes to search engine rankings.

Density, is basically how frequently a key phrase that you are trying to rank under appears on your site. For example, if "internet marketing" appears 5 times out of 100 words on your page, your keyword density is 5%.

The key to success is emulating the average of the Top ranked sites. Figure out the keyword density of the top 5 or 10 sites listed under a particular keyword, replicate it, and submit your own page.

Free tools for figuring out the keyword density of a particular page:

www.webjectives.com/keyword.htm
www.keywordcount.com/
www.keyworddensity.com

  • Check the information pages at each search engine

  • Consult Danny Sullivan's Webmaster's Guide to Search Engines at Search Engine Watch http://www.searchenginewatch.com

Tools to check your position and position your site :    

This service will also tell you what other related keywords and phrases were searched for.

www.wordtracker.com
http://www.goodkeywords.com A downloadable free and paid program 

www.searchking.com will allow you to simply choose the keywords you want to be listed under

the form at the bottom of http://keywords.bcentral.com  will tell you how many people search for a particular phrase or word on MSN.com.

Most popular search terms on AltaVista: http://tools.altavista.com/s?spage=AV/s12.htm  
Most popular search terms on Lycos: http://50.lycos.com 

KeyHoleSearch.com real search words

http://www.Searchenginehelp.com 
http://www.jimtools.com 
http://www.keyworddensity.com 
http://www.2keywordzone.com 
http://www.wordtracker.com 
http://www.searchenginewatch.com  http://ip-delivery.com/ 
http://www2.marketleap.com/verify/default.htm 

  • Use those related to your web site's content.

SearchSpy www.searchspy.com

A database of search terms captured from the top search engines. Use this to find even more words and phrases for your list.

AnalogX Keyword Live (236KB) Free. Shows you the top 100 keywords and phrases being used on several popular search engines on the web - in real time!

Compile your list of keywords and phrases. Use an online service that will automatically create the optimized pages for you in a couple of minutes!

SearchPositioning.com  creates web pages optimized for the major search engines. www.searchpositioning.com

Add your URL to the "must submit" search engines :    

Nearly all free search engine traffic comes from less than 20 search engines :

1. Google Add URL: http://www.google.com/addurl.html 

2. Yahoo! Suggest your site http://docs.yahoo.com/info/suggest/ 
Non commercial sites are still free

3. Northern Light Add URL: www.northernlight.com/docs/regurl_help.html 

4. DMOZ - The Open Directory Project Add URL: http://dmoz.org/add.html 

5. All the Web http://www.alltheweb.com/add_url.php3

Search engines that can deliver serious website traffic. But, submission is now paid.

6. The Looksmart Network's Express Submit http://submit.looksmart.com  $19 while the test lasts, it might become permanent. Looksmart supplies results to CNN, Excite, iWon, Microsoft Network, Netscape Netcenter, NetZero and WebCrawler.

7. HotBot Add URL:  http://insite.lycos.com/searchservices/  service now starts at $39 to submit 1 URL 

8. Teoma - An Ask Jeeves Service USD 39 for 1st URL, US$ 18 thereafter. Add URL: http://ask.ineedhits.com/ 

Niche Directories get highly targeted traffic :    

Find a list at : http://dmoz.org/Reference/Directories/



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